Steve Factor grew up in Beverly Hills, California to a well-known family in the film industry. While food and shelter were never a problem, he was presented with a different set of challenges. Addiction, specifically food addiction, was the biggest hurdle for him. Being raised with morals and values did not protect him from the cunning, baffling, and powerful nature of addiction. Learning that life itself is our best teacher, Steve woke up one day with a dramatic realization: “If life is supposed to be a party, why do I feel like I’m half alive? Is it possible that I'm looking for satisfaction and happiness in all the wrong places?"
This awakening occurred when a friend told him about raw foods — natural foods in their natural state. Although he had never heard of it before, he felt that he needed to do something to transform his old habits, so he gave it a try: "The seed had been planted!"
As “old habits die hard” and life again became his best teacher, he started to study and experiment in search of the best use of raw foods. In time, he developed his own plant-based Pure Energy Solution, a system that not only nurtures body, mind, and spirit, but has the power to overcome addictions and cravings. Committed to sharing this solution, he decided to leave a successful corporate real estate career, and founded Pure Energy Factor.
As he started to share the Pure Energy message at various establishments, Steve realized that there are many people out there with the same issues he had to face. He continued to learn and develop his skills for raw vegan preparation and gourmet meals, while experimenting and practicing on his own. One day, after doing a workshop at Whole Foods Market, they dubbed him The Pure Energy Chef. Since then, he has directed his vision and techniques to helping people deprogram habits that block the abundant lifeforce energy deep within everyone and coach them to become their own Pure Energy Chef. In contrast to mainstream "solutions" that only relieve symptoms at best and really only mask the causes of chronic suffering, Steve's Pure Energy Solution is designed to go directly to the cause and obtain true health — holistic health — through BODY, MIND, and SPIRIT.
Steve became a Certified Health Coach with extensive training and learning of more than 100 dietary theories from the world's largest nutrition school, the Institute of Integrative Nutrition. Steve also became a Certified Detoxification Specialist studying with his mentor Dr. Robert Morse, N.D., founder of the International School of Detoxification.
Steve does Pure Energy Chef Workshops at the Whole Foods, as well as private catering services in the Los Angeles area. As the Pure Energy Chef, Steve Factor is the Executive Gourmet Chef working with a team of top raw chefs. His health coaching is available for one-on-one sessions or group settings. Steve wants to meet you and share his passion to help you tap into your...